Berry Bowls

I created the brand identity for Berry Bowls, an açai and smoothie food truck. The visual identity for this brand was meant to be bold, fun, and inviting. The main colors of the logo allude to primary colors of berries and fruit, fitting the brand's product. I hand drew digital illustrations of various fruit to attract customers and turned them into a pattern to be used throughout the brand's materials. I also designed a menu that would be available to customers, making sure to communicate the fact that Berry Bowls are fully customizable.