Kishigo

Kishigo is a leading manufacturer of high-visibility safety apparel, specializing in ANSI-compliant workwear designed for construction, industrial, and public safety professionals. The brand focuses on combining functionality, durability, and visibility to keep workers safe in demanding environments.

Overview

Kishigo’s products include a range of technical features that are essential for safety but can be difficult to communicate quickly and clearly. The challenge was to strike a balance between clarity and visual appeal, ensuring that information was easy to digest while still maintaining a strong, cohesive brand presence.

Challenge

As a freelance graphic designer, I created marketing assets that clearly communicated Kishigo’s product features while staying aligned with their established brand. The goal was to translate technical information into visually engaging, easy-to-understand designs that could be used across both digital and print platforms.

Role & Objective

I refined the design direction by incorporating client feedback and focusing on hierarchy, readability, and consistency. By simplifying layouts and emphasizing key product features, I created designs that guide the viewer’s attention while maintaining visual interest.

Each asset was developed with function and flexibility in mind, ensuring the designs could adapt seamlessly across different formats while staying true to Kishigo’s brand.

Solution

Deliverables

I was in charge of designing the graphic assets for Kishigo’s new product line, RoverWear:
a high-visibility vest for dogs to promote safety and visibility for your pets.

The client wanted a playful take on the branding, leaning consumer-friendly and not too formal. With this in mind, I designed the materials with splashes of colors and simplified graphics to feel more playful while still conveying the necessary information.

RoverWear

I designed a graphic-driven infographic that visually communicated product care information in a clear and engaging way. To maximize reach, I adapted the design into a corresponding social post that maintained visual consistency while being optimized for digital engagement. This project highlights my ability to create cohesive cross-platform designs that balance information and aesthetics.

Infographic

I designed custom social media and email marketing graphics developing bold, brand-aligned visuals that highlighted products, promotions, and events while maintaining consistency across digital platforms. These designs supported Kishigo’s marketing campaigns by driving engagement, reinforcing brand identity, and creating a cohesive visual experience for their audience.

To maximize impact, I adapted and optimized each design for multiple platform sizes, ensuring a polished and professional look across email, Instagram, Facebook, and LinkedIn.