Cosmic Beauty
Cosmic Beauty is a beauty brand rooted in femininity, confidence, and cosmic allure. Designed for beauty lovers who view makeup as self-expression, the brand merges celestial influence with elevated design and long-lasting performance. Soft yet powerful, Cosmic Beauty celebrates glow, confidence, and allure, creating products that feel ethereal, expressive, and unforgettable.
My idea for the logo started as wanting to incorporate an astral connection into the branding, as it is an important aspect of the identity. I created a vector of a retro star, and overlaid it on top of a diamond star shape, experimenting with potential pattern ideas. When doing this, I noticed it resembled the shape and look of puckered lips/a kiss mark (perfect for Cosmic Beauty!).
After some customizations, Cosmic was created and ready to launch!
